(MENAFN – Trends News Agency)
FC Barcelona on Friday sold their first non-fungible token (NFT) at Sotheby’s New York auction house for $693,000 on the eve of their friendly match against the New York Red Bulls this Saturday, which marks the end of the club’s US tour, reports Trend citing Marca.
The NFT is titled ‘In a Way Immortal’ and is inspired by Johan Cruyff’s iconic goal against Atletico Madrid at the Camp Nou in 1973, when the Dutchman soared through the air and beat goalkeeper Miguel Reina with a move acrobatics that marked history.
The buyer initially staked $550,000 and with his purchase he will receive special treatment from Barcelona, with VIP experiences and recognition as Barca’s digital ambassador.
During the opening of the live auction, the Sotheby’s representative responsible for giving the hammering noted that it was the first in a series of ten NFTs that “celebrate iconic moments” in history. club, the club said in a statement.
Details of a historic auction for Barcelona
The sale opened online on July 21. Thereafter, the price rose rapidly, when bidding started at $150,000, but lasted less than five minutes until the final bid arrived.
Before the start of the final auction, Barcelona president Joan Laporta thanked the Cruyff family for taking part in this tribute to the greatest figure in Dutch football and expressed his wish that through this work, the Cruyff’s career be “remembered forever”.
This Thursday, Laporta also met Jordi Cruyff and team players such as Sergio Busquets and Pedri in Times Square where a huge image of Johan Cruyff was displayed on a screen to advertise the auction.
Moreover, the square has been lit up these days in the colors of Barcelona and the announcement of Cruyff’s NFT will be broadcast 334 times a day throughout this Saturday.
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