ELEVEN is expanding its portfolio in Southeast Asia and Hong Kong with a focus on local and locally relevant content that will deliver over 2,000 hours of live sports to fans in 2022.
It has secured the rights to the Spanish Copa del Rey, Japan Table Tennis League T1, Malaysian SPL Sepak Takraw (STL) League and an international cricket roster. Table tennis, badminton and cricket will be served to fans in Thailand, Malaysia, Singapore, Hong Kong, Indonesia, the Philippines and Brunei Darussalam. Live coverage of this season’s Copa del Rey and STL will also be available on ELEVEN across the region, excluding Malaysia and Brunei Darussalam.
ELEVEN’s coverage of the Copa del Rey will kick off on January 20 with knockout stages featuring the likes of Real Madrid and Barcelona. A European badminton package will air on ELEVEN this month, with a total of 19 European events to be served over the course of 2022 while live action from the men’s and women’s T1 Table Tennis League in Japan will air to the public in February.
An international cricket package will also be available on ELEVEN this year. Cricket fans will be able to see Tests, ODIs and T20s featuring the world’s best teams including India, South Africa, Australia, England, Bangladesh, New Zealand, the West Indies and Ireland.
ELEVEN got a four-year contract for the STL. Coverage of the 2022 season, which began January 7.
The deals build on ELEVEN acquiring the rights to the Asian Football Confederation in 2021. A big month of AFC action kicks off on January 20 with the kick off of the Asian Women’s Cup from the AFC. The AFC Asian Qualifiers – Road to Qatar matches then resume on 27 January. ELEVEN will broadcast all matches from both competitions in Thailand, Malaysia, Singapore, Hong Kong, the Philippines and Brunei Darussalam.
More sports and football content is expected to be added to ELEVEN’s platforms in the coming weeks.
Commenting on the packages, Nick Wilkinson, Managing Director Asia Pacific, The ELEVEN Group, said: “We are excited to grow our operations in Southeast Asia and Hong Kong with a compelling mix of local and locally relevant content. Our ambition is to offer our audiences a truly dynamic new service to follow the sport they love. The partnerships we have brokered so far mean we are well on our way to delivering on this mission. We will be looking to significantly expand our rights portfolio in the coming months to serve fans across the region in exciting new ways.