Eleven Sports has announced a global rights deal for the Thai Women’s League.
The deal will see Eleven carry the league for three seasons from 2022-2024 exclusively through its global OTT platform Elevensports.com, as well as locally on Even’s platforms in Southeast Asia and Hong Kong.
The deal strengthens Eleven’s sports rights portfolio in Southeast Asia and Hong Kong, joining the Asian Football Confederation, Spain’s Copa del Rey, Malaysia’s Sepak Takraw League, Europe International Badminton, Japanese table tennis and a host of international cricket matches. .
Nick Wilkinson, Managing Director for Asia, The Eleven Group, said: “We are delighted to announce this agreement for the Thai Women’s League, to further strengthen our compelling mix of local and locally relevant content for fans of Southeast Asia and Hong Kong. We look forward to working with the Football Association of Thailand to champion the competition to fans across the region and around the world.
Somyot Poompanmoung, President of the Football Association of Thailand, said: “We are delighted to be working with Eleven on a new chapter in Thai women’s football, and this agreement will give fans unprecedented access to the Thai Women’s League domestically, throughout Southeast Asia, and globally. Over the next three years, we have a great opportunity to increase the visibility of women’s football, including the ability to engage new fans through a free game to watch each matchday.