BIRMINGHAM, Alabama., February 3, 2022 /PRNewswire/ — Guaranteed ratea leader in mortgage lending and digital financial services, announces that it has expanded its relationship with BASS, the global bass fishing authority, to serve as title sponsor of five Bassmaster Elite Series events in 2022.
Guaranteed Rate will be the title sponsor of the following events: Bassmaster Elite at Santee Cooper Lakes, March 17-20; Bassmaster Elite at Chickamauga Lake, April 7-10; Bassmaster Elite at the St. Lawrence River, July 14-17; Bassmaster Elite at Lake Oahe, August 18-21; and Bassmaster Elite at Mississippi River, August 26-29.
“We are excited to continue our partnership with Guaranteed Rate to reach even more enthusiastic sport fishing fans at a time when we have seen record levels of interest in the Elite Series and huge participation in fishing and outdoor activities. air,” the BASS CEO said. chase anderson.
BASS is part of highly successful Guaranteed Rate sports partnerships, including the NASCAR driver Tyler Red Dickthe NHL, the National Lacrosse League (NLL) and the Professional Bowlers Association (PBA).
“We are thrilled to strengthen our relationship with BASS as the title sponsor of these highly anticipated events,” said the vice president of sports marketing and guaranteed rate partnerships. Steve McNelley. “We look forward to more action records as anglers hit the water this season.”
In 2021, Guaranteed Rate sponsored four Elite Series events, including the Bassmaster Elite at Lake Fork. During this tournament, Lee Livesay finished with a whopping total of 112 pounds, 5 ounces which was capped by a last day catch of five bars that weighed in at 42 pounds, 3 ounces. A captivated audience watched more than 51.4 million minutes of live tournament coverage as the Elite at Lake Fork produced three lead changes and saw two anglers catch over 100 pounds. Livesay also won the 2020 Guaranteed Rate Bassmaster Elite at Chickamauga Lake, its first Elite victory.
“My two Elite Series victories have come in tournaments sponsored by Guaranteed Rate, and I appreciate their continued support of the sport,” Livesay said. “Hopefully I can bring home another blue trophy with that guaranteed rate logo this season.”
Enthusiasm for fishing is surging beyond the professional ranks, with studies showing that one in five Americans are more likely to try fishing now than they were before the pandemic began. According to studies by the Recreational Boating & Fishing Foundation, nearly 55 million Americans fished at least once in 2020, the highest number since tracking participation began in 2007.
After a successful first season where nearly 14 million viewers watched Bassmaster LIVE programming, once again all nine Elite 2022 events and the legendary Bassmaster Classic will feature live TV coverage on FOX Sports platforms. For more information on tournaments, visit bassmaster.com.
About Guaranteed Rate Companies
Guaranteed Rate is a leader in mortgage lending and digital financial services. Based at Chicagoguaranteed rate companies have more than 11,000 employees in more than 850 branches across the United States, serving all 50 states and washington d.c. Since its launch in 2000, Rate Guarantee Companies have helped more than one million homeowners with home purchase loans and refinances, with a total loan volume of more than $116 billion in 2021 alone. The company has established itself as an industry leader by introducing innovative technology, offering low rates and offering unparalleled customer service. Honors and awards include: Best Lender for Online Service for 2018 by US News & World Report; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinance by NerdWallet for 2021; HousingWire’s 2020 Tech100 Award for the company’s leading FlashClose℠ technology; Ranked 3rd in the Scotsman Guide’s 2021 list of Best Retail Mortgage Lenders; Chicago Agent Magazine’s Lender of the Year for six consecutive years; and the Chicago Tribune’s Best Workplaces list for seven consecutive years. Visit rates.com for more information.
BASS, which encompasses Bassmaster tournament leagues, events and media platforms, is the global authority on bass fishing and guardian of the sport’s culture, providing cutting-edge bass fishing content when, where. and how bass fishing fans want to use it. Based at Birmingham, Alabama.The 515,000-member organization’s fully integrated media platforms include leading industry magazines (bassmaster and LOW times), website (bassmaster.com), TV show, radio show, social media programs and events. For over 50 years, BASS has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail features the most prestigious events at every level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, TNT Fireworks BASS Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Abu Garcia Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.
Jennifer ZeidlerVice President of Rate Guaranteed Public Relations, 312-379 3521, [email protected]
Emily HarleyBASS Communications Manager, 205-313-0945, [email protected]
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