KUALA LUMPUR, June 25 – The disappearance of George Heng Kiah Choong, who passed away peacefully last Wednesday at the age of 72, has indeed been a sad loss for Malaysian sports.
The Malaysian Olympic Council (CMO) in a message of heartfelt condolences on Facebook today described George or affectionately known as Uncle George as not only a person who dedicated his life to bowling, but also one from the early pioneers of sports marketing and sponsorship in Malaysia and with consulting.
âThe sudden and unexpected disappearance of Uncle George is indeed a sad loss for Malaysian Sport. May his soul rest in peace,â he said.
He stated that George and his wife, Tan Yuet Ching, co-founded Mesuma Sports Sdn Bhd on September 2, 1983, to provide personalized sportswear, medals and trophies and sports equipment in addition to being a member of the marketing and sponsorship committee of the organizing committee. of the 15th SEA Games in Kuala Lumpur in 1989.
“Uncle George was one of those who introduced the installation of light boxes on streetlights for sponsors to advertise their products and make the 15th SEA Games Kuala Lumpur 1989 a big success both financially and commercially. “, he added.
OCM also informed that Mesuma Sports Sdn Bhd, under his leadership, had become the official dress sponsor for them from 2006 to 2012, including providing sportswear and equipment for Malaysian contingents at two Olympic Games, Games Asian, Commonwealth Games and three SEAs. Games.
Regarding bowling, OCM pointed out that George has devoted much of his time and resources to the development of the sport in Malaysia over the past 45 years, which has contributed to the great success of Malaysian keglers at the Asian and world levels. .
The statement said George was first elected to the board of the Malaysian Tenpin Bowling Congress (MTBC) in 1977, followed by the Vice President (2001-2009) and Senior Vice President (2009-2015).
âDuring his tenure with MTBC, Uncle George has been tasked with being the team manager of the national bowling team at numerous international championships, including five multi-sport games under the jurisdiction of the CMO, namely the 1983 SEA Games in Singapore, the 1985 SEA Games in Bangkok, 1991 SEA Games in Manila, 1993 SEA Games in Singapore and 1995 SEA Games in Chiang Mai, âhe added.
OCM also highlighted George’s contribution to the development of sepak takraw at the state level, notably by being elected vice-president of the Sepak Takraw federal territory association from 2002 to 2009 and as vice-president since 2009, as well as founder of Selangor Rehabilitation. and the Recreational Association for People with Disabilities since 2009.
Meanwhile, MTBC also took to his Facebook to send messages of condolence to George’s family on his passing and informed that the bowling fraternity will be deeply missed for what he has contributed to Malaysian sports, in especially bowling. – Bernama