Walmart is testing new shopping technology
Walmart has started testing new digital services at its Mobile County, Ala., Supercentre, including ModiFace, a new device that allows customers to digitally test makeup.
According to a report in The Island PackageJohn Wimsatt, store manager for Tillman’s Corner Walmart, said there were fewer than five of these makeup and nail polish testers in stores. Using this technology, customers can see what nail polish will look like when applied and what makeup will look like with their skin tone. The new technology is designed to attract more customers to Walmartthe physical locations of.
The Alabama store, which had its grand reopening late last week as a high-tech supercentre, is among the few locations that are undergoing an overhaul with more advanced technology, the report noted. “This is one of the first such stores in the country, and we are delighted that it is located here in Mobile,” said Wimsatt.
Tillman’s Corner Walmart, located in downtown Mobile, has the second highest volume of any Walmart store in the state of Alabama, drawing approximately 50,000 customers each week. “As the success of this one unfolds, they will likely look to expand it further,” Wimsatt said.
In addition to digital makeup technology, the store’s other high-tech offerings include a 16-foot pickup tower located at the front of the store, which will serve as a vending machine where customers can pick up their orders online. There are also self-checkout lines and mobile express lanes where customers can pay with the mobile app. Walmart has also installed electronic help buttons to alert workers when customers need help.
These moves come as Walmart prepares for the holiday shopping season rush, hoping to boost sales in the wake of fierce competition from Amazon.